well i have two stores and each one is about 5 miles inland from the coast in southern california (Orange County) both stores will be under the same name. i carry all the major premium brand names, i thought of calling it Candela but not many people know what it stands for. here is a list of the names in mind
O.C.C ( Orange County Cigars)
South Coast Cigars
but i can't make up my mind it's tough, i need a Retail name
The kiss principle is very effective in advertising. Your customer knows exactly what you are selling. Don't "fancy" your customers away with confusion. The letter A or AA up front puts you first in the yellow pages. The name is easily remembered for others to recommend and for those people to also remember. You will get a lot of word of mouth advertising and a simple name is much easier to remember. Make it easy for people to give you their money!
JR Cigars...Holts Cigars....Famous Cigars....Atlantic Cigars....ABC Cigars